Case Study: Jamestown Properties
Jamestown Properties is one of the leaders in the New York market, with hallmark properties including Chelsea Market, 1 Times Square—site of the ball drop—and countless others.
Knightsbridge Park served as the digital marketing engine behind New York City's best-selling condo in 2010: be@schermerhorn (beatschermerhorn.com).
Indeed, a front-page New York Times Real Estate article explains how Knightsbridge Park, in tandem with Jamestown, branded the building anew. Our team re-designed the website, oversaw all search engine strategies and pay-per-click advertising, and designed collateral materials.
Less than a year later, the building sold out. Accordingly, we have been retained by Jamestown to coordinate other projects in Manhattan’s West Side and elsewhere.
Before we implemented strategies: April 2010
- MONTHLY TRAFFIC: 1,230 (refer to graph #1 below)
- MONTHLY PAGE VIEWS: 2,286
- SEARCH ENGINE TRAFFIC: 632 (refer to graph #2 below)
After we implemented SEO techniques: October 2010
- MONTHLY TRAFFIC: 6,552 +432%
- MONTHLY PAGE VIEWS: 18,747 +720%
- SEARCH ENGINE TRAFFIC: 3,195 +405%
Be@Schermerhorn Graph #2: before and after comparison
Top 10 organic keyword rankings
Due to our Search Engine Optimization tactics, we helped be@shermerhorn achieve a record number of first-page placements on Google.
Organic search engine traffic increased 765%
With an increase of over sevenfold in organic traffic, more people reach the website, more people schedule appointments, and more units were sold in far less time.